Aprende a contar historias digitales que impactan vidas

¡Bienvenidos a tu aventura en periodismo web!

The journey into web journalism in Spanish with Marqelon is, in many ways, like learning a new language itself—not just the literal one, but the language of storytelling in the digital age. It’s not a straight road; it’s more like a winding path with moments of clarity that feel like stumbling across a hidden lookout point. Early on, participants often find themselves grappling with the basics—SEO fundamentals, understanding audience analytics, or even just figuring out how to structure a piece so it grabs attention without sacrificing depth. But what sets Marqelon apart is how it goes deeper, into the unspoken craft of writing for the web: how tone can subtly shift to pull readers in, or how cultural nuance can transform a piece from generic to resonant. One exercise, deceptively simple, asks students to rewrite a headline five times, each with a different emotional slant. It’s not just about learning the mechanics—it’s about hearing the echo of your own voice in the work. What surprises many participants is the recursive nature of the process. They’ll master one skill—say, crafting a compelling lead—and then circle back months later, realizing they’re seeing it with sharper eyes. It’s like peeling back layers; every time you think you’ve reached the core, there’s another layer of meaning to uncover. A student once described their “aha moment” during a workshop on hyperlocal reporting: they realized they’d been writing for too broad an audience, trying to please everyone, and losing their connection to the people who might actually care. It’s these moments of realization—small but seismic—that stick with you. And they’re not always about technical skills. Sometimes it’s about confidence, the audacity to pitch that unconventional angle or to write something that feels a little risky. Those risks, when they pay off, are the breakthroughs that keep people coming back to refine their craft. But not everyone applies what they learn in the same way, and that’s part of the beauty of it. Some take these lessons into traditional journalism, sharpening their ability to tell stories that matter in an increasingly digital world. Others pivot to content creation, where the same principles—authenticity, clarity, connection—are just as vital. And then there are those who surprise even themselves, like the student who used what they learned to start a newsletter about regional folklore, blending journalism with storytelling in a way that felt fresh and deeply personal. That’s the thing about Marqelon’s approach—it’s not just about the formal curriculum, though that’s there, too. It’s about the in-betweens: the moments when someone realizes they don’t just understand the tools—they understand how to make them their own.